About me

Coach, entrepreneur, and writer with an active brain, short concentration span and an insatiable appetite for researching better ways to do things.

 

Who I am

Hi, I’m Miles! 

I am a NeuroEntrepreneur and you might be one as well.

Specialist business coach, busy-brain entrepreneur, storyteller, writer, life adventurer, jester, conversation starter, dot-connector, serial reinventer—and somewhat anti-guru.

Like many busy and distractible entrepreneurs, I have:

  • An overly active brain,
  • A shorter intense concentration span,
  • “I love creation more than I love life, and I must express myself before disappearing”. (Sonia Delaunay)
  • an insatiable appetite for researching “better ways to do things” at 1:37am.
  • a cupboard full of loud shirts, strange hats and really great books.  

I’m particularly drawn to overwhelmed leaders, busy-brain entrepreneurs and late career pivots trying to start and run businesses without burning their lives down. 

My purpose now is to share the ideas, tools, methodologies and mistakes I’ve collected over the last 30 odd years. The overgrown student in me demands that I constantly listen to other points of view.

And so I hope to learn from you. I want to build a community of like-minded entrepreneurs and “nearly entrepreneurs” who are tired of pretending and ready to build something that actually fits.

How did I get here

I’ve run and owned businesses in:

  • Health and fitness

  • Nutrition and supplementation

  • E-commerce in the UK, Ireland and South Africa

  • Corporate training

  • Coaching and consulting

I’ve had some great successes and some catastrophic failures. One business failure in particular nearly finished me financially, emotionally, and existentially.

Instead of brushing it off and pretending it was all part of the master plan, I did the uncomfortable thing. I asked why. Over and over. Rinse and repeat.

Change comes hard for some of us. That resistance with a capital “R” (as Steven Pressfield calls it in The War of Art) became a central part of my coaching approach.

Since 2007, that question has dragged me deep into:

  • Mindsets and human psychology

  • Behavioural economics and influence

  • Neuroscience, ADHD and neurodivergent thinking

  • How “odd” brains navigate risk, reward, and decision-making in business

What I studied (and why it matters)

Along the way, I studied:

  • NLP, hypnotherapy, contextual approach therapy, conversational hypnosis, and influence

  • ICF-aligned coaching up to PCC level

  • Counselling psychology

  • Business management

I also completed a Master’s degree in Business Administration (MBA), where my dissertation focused on influence, behavioural economics, and decision-making in the online world.

The research was conducted at a leading e-commerce retailer in South Africa, and many of my proposals were adopted by the company.

My findings indicated that people need to be more involved, communication needs to improve, especially expectation management, and, most importantly, that humans are remarkably bad at making “the right decision”, even when all the right information is staring them in the eyes.

That dissertation was the last piece of “serious” academic writing I intend to do. Everything since has been field-tested in boardrooms, coffee shops, online calls, walks on the beach, and inevitably, in my own life.

Let’s build something that fits your you,
where you are at right now.

and doesn’t require you to set yourself on fire to keep it alive.

LET'S CHAT