Blog
Practical ideas on decision-making, strategy, systems, behaviour and neurodivergent entrepreneurship.
Useful thinking. Better questions.
Too Many Ideas, Not Enough Strategy
Why smart businesses still drift There is a particular kind of organisational suffering that looks impressive from a distance. The founder has ideas. The team has workshops. Somebody has made a...
When Your Business Looks Fine From the Outside But Is Secretly Limping
Internal Factor Evaluation Matrix for Busy Brains From the outside, your business probably looks fine. Website works.Invoices go out.Nobody is actively on fire. Then you step inside. Delegated tasks...
Key Success Factors: Are You Even Playing The Same Game?
Ever had that sinking feeling that you are working harder than a Buckingham Palace PR officer? You say all the right things, manage the processes, but that product does not seem to behave itself in...
What Does Winning Even Mean In Your Business?
Ever had one of those days where you’re exhausted, your inbox is bleeding, your calendar looks like something your puppy brought up after eating the Christmas cake? …and you still can’t answer a...
When The World Goes Mad, Don’t Be Surprised: PESTEL For Busy-Brain Entrepreneurs
Have you noticed how some business owners act genuinely shocked every time the world does something… predictably ridiculous? Elections happen, and nowadays the results are rarely final.Interest...
How to perfectly vision 3 years into your business future (without burning out)
Ever noticed how “Where do you see yourself in 5 years?” is one of the quickest ways to trigger either rage or mental dissociation? Most busy-brain entrepreneurs don’t think in 5-year blocks; it’s...
Finding Pareto (While Drowning in Busyness for the Sake of Business)
Forget about finding Nemo.I’m looking for a different creature: Pareto. Have you found it yet?Have you even started looking? Finding Pareto is very different to finding Nemo.Finding Nemo was really...
How Busy Brains Set Up Well Formed TARGETS
T.A.R.G.E.T.S™ for NeuroEntrepreneurs Do your goals love disappearing the moment you write them down?Like “I’ll get fit, fix my business model and sort out my inbox”… then suddenly it’s July...







